Data that runs the business, not just reports on it.
I’m Mukarram Ali. I help operations-heavy companies replace spreadsheet reporting with dashboards, pipelines, automations and AI assistants their teams actually use, built by someone who asks about margins before measures.
- Dashboards shipped
- 500+
- Dashboards shipped
- Upwork engagements
- 61
- Upwork engagements
- Manual hours removed
- 10,000+
- Manual hours removed
- Typical cut in reporting time
- 80%
- Typical cut in reporting time
Revenue, last 7 days
$412.8K
▲ 8.4% vs prior week
At-risk accounts
14
$96K revenue exposed
Inventory runway at current ship rate
days left
- SKU-1042 · Lavender 8oz6d
- SKU-2210 · Mailer box M11d
- SKU-0877 · Gift set23d
- SKU-3105 · Refill pack41d
“What should we reorder this week?” Reorder 2 SKUs: 1,800 units of 1042 and 950 of 2210 to cover 30 days.
Dashboards are the easy part. The hard part is knowing which decision they serve.
Most of my clients don’t come asking for Power BI. They come with a business problem that keeps costing them money. These are the ones I hear most.
“Why does it take three days to get last week’s numbers?”
FIXReporting that refreshes itself every morning, so leadership acts on today instead of debating last week.
“We found out we were out of stock when the orders stopped.”
FIXRunway and reorder signals built from live inventory and shipping data, so you see it two weeks early.
“Every system gives us a different revenue number.”
FIXOne governed data model across ERP, CRM, shipping and marketing tools. One number, everyone trusts it.
“Our best customers are drifting and nobody notices.”
FIXCustomer health scoring and opportunity lists your sales team can work through on Monday.
Systems that changed how a business runs.
Eight engagements across logistics, wholesale, retail media, SaaS, legal and retail. Each one shipped a working system, not a file.
- 01
Uptime Ops · 3PL & Fulfillment
Predicting stockouts for a multi-location 3PL
Joined Katana inventory, ShipHero and ShipStation into one model that tells the team when stock runs out and how much to reorder.
3 → 1
systems unified into one view of stock
- 02
Haydn · B2B Wholesale
A churn and opportunity engine from dormant ERP data
Turned years of ERP transactions into a customer health score and a ranked list of upsell and win-back opportunities.
82+
measures behind one customer health score
- 03
CPG marketing agency · Retail Media & CPG
Retail media scorecard across nine retail networks
Rebuilt an agency’s HTML scorecard as an 8-page Power BI product covering Walmart Connect, Kroger, Instacart, Amazon Ads and more.
34,000+
automated checks, zero mismatches vs. source
- 04
Qarma · B2B SaaS
From three-day spreadsheet reports to daily pipeline decisions
Connected HubSpot to Power BI with a daily refresh so sales and leadership see pipeline, performance and upsell openings every morning.
10h → 2h
weekly reporting time
- 05
Hirsch Law Group · Legal & Professional Services
Staffing and intake analytics for a growing law firm
The firm’s first central analytics system, joining HR, call-center and marketing data to answer how many people they need and where leads come from.
0 → 1
first single source of truth for the firm
- 06
Naturopathica · E-commerce & Retail
Moving 20+ Tableau dashboards to Power BI without disruption
A phased migration of interconnected dashboards for a distributed e-commerce and retail brand, with rebuilt models and team training.
20+
dashboards migrated, zero downtime
- 07
Optical retailer · Retail Operations
A custom CRM and point-of-sale system for optical retail
Beyond dashboards: a full web application for customer records, prescriptions, orders and billing, built and hosted end to end.
Live
production system the client runs on
- 08
VizWise Analytics · AI & Automation
AI assistants that answer questions from live business systems
Custom connectors that let teams ask plain-English questions of their inventory, manufacturing and marketing data, with answers grounded in the real system.
Read-only
AI access to live inventory and GA4 data
One partner from raw data to the decision.
You shouldn’t need four contractors to get one answer. I cover the full path: strategy, pipelines, models, dashboards, automation and the tools around them.
Decision dashboards
Power BI and Tableau reporting designed around the decisions your team makes each week. Row-level security, incremental refresh, mobile layouts.
- Power BI
- Tableau
- Looker Studio
Data pipelines & warehouse
Reliable pipelines from ERP, CRM, e-commerce, shipping and ad platforms into one model, on Snowflake, Azure SQL or Postgres.
- SQL
- Snowflake
- REST APIs
Workflow automation
Retire the copy-paste. Power Automate, Python and API workflows that move data, send reports and trigger alerts on their own.
- Power Automate
- Python
AI data assistants
Let managers ask questions in plain English and get answers grounded in your live systems, through read-only access.
- MCP
- LLMs
Custom internal tools
When spreadsheets stop scaling: CRMs, portals and admin apps built on modern web stacks, owned by you.
- Next.js
- Supabase
- Appsmith
KPI & analytics strategy
Define the handful of numbers that run the business, who owns them, and how they are calculated, before any chart is drawn.
- KPI design
- Workshops
A consultant’s questions, an engineer’s delivery.
Fixed scope, short feedback loops and a clean handover. No black boxes, no lock-in.
- Step 1
Understand the business
I start with how money moves through your company and which decisions are slow or risky. Metrics come second.
- Step 2
Design the model
Sources, definitions and security agreed up front. The data model is the product; dashboards are the interface.
- Step 3
Ship in small loops
Working software within days, reviewed every 48 hours. You see progress, not status reports.
- Step 4
Hand over, fully
Documentation, refresh schedules, access and training. Your team owns it; I make myself replaceable.
What people say after delivery.
“He’s excellent at turning complex datasets into actionable insights and building clean, stakeholder-friendly Power BI dashboards. He also brings great curiosity and structured thinking, which made our AI + analytics work both productive and practical.”
Blake Wu
Building AI for data analytics
“Despite the time zone differences, Mir managed to deliver the project on time. His expertise in Power BI and DAX formulas made a complex task look easy. Highly recommended.”
Verified Upwork client
5.0 rating
“He successfully identified outliers in the data. His technical skills were solid, and his ability to communicate findings clearly helped me understand the implications.”
Sofiane Djellouli
Founder, Property Pulse · Dubai real estate
Business degree first. Data science second.
I started in business administration, which is why my first question on any project is about revenue, cost or risk, not which chart to use. A master’s in data science and four years of client work gave me the engineering to back it up.
Since then I’ve delivered 61 engagements on Upwork and more than 500 dashboards for 3PLs, wholesalers, brands, agencies, SaaS companies and law firms across the US, Europe and Asia-Pacific. Today I lead delivery at VizWise Analytics, a Chicago-based analytics studio, and still build every model myself.
MS, Data Science
Liverpool John Moores University
Data Analytics program
IIIT Bangalore
BBA, Business Analytics
St. Joseph’s Degree & PG College
Analyzing & Visualizing Data with Power BI
Microsoft · edX
Before you book.
Do you only build Power BI dashboards?
No. Power BI is often the visible part, but most engagements also include data pipelines, automation of manual reporting, and sometimes a custom internal tool or an AI assistant. I pick the tool that fits your stack and budget.
What kinds of businesses do you work with?
Mostly operations-heavy companies without an in-house data team: 3PLs and fulfillment, manufacturers and wholesalers, e-commerce and CPG brands, B2B SaaS, and professional services such as law firms.
How long does a typical project take?
A focused dashboard on clean data takes one to two weeks. A multi-source model with automation usually takes three to six weeks. You see working output within the first few days.
Can you work with our existing systems?
Yes. I have connected ERP and accounting systems, HubSpot and other CRMs, Katana, ShipHero, ShipStation, GA4, ad platforms, Excel and SharePoint, Snowflake, Azure SQL and Postgres. If it has an API or an export, it can be modeled.
Where are you based, and which time zone do you work in?
Chicago, Illinois. I work in US Central time and overlap fully with US business hours, with async updates for clients in Europe and Asia-Pacific.
How do we start?
Book a free 30-minute call. We look at your current reporting, I tell you honestly what is worth building, and you get a fixed-scope proposal within two business days.