Senior Power BI Architect & Analytics Engineer
Mukarram
Ali
I architect enterprise-grade Power BI systems that transform raw data into revenue. 500+ dashboards built. Fortune 500 to high-growth startups. If your data isn't driving decisions, you're leaving money on the table.
Capabilities
Enterprise Analytics,
Engineered Right
Full-stack BI solutions — from data architecture to the pixel-perfect dashboard your C-suite actually uses.
Power BI Architecture
Production-grade dashboards with row-level security, incremental refresh, and deployment pipelines. Not templates — custom-built systems designed for your org's specific decision flow.
Advanced DAX Engineering
Time intelligence, dynamic segmentation, what-if parameters, and complex iterator patterns. The kind of DAX that turns a flat report into a strategic weapon.
Data Warehouse Integration
Direct Query + Import hybrid architectures across Snowflake, Azure SQL, PostgreSQL, and REST APIs. One unified truth layer, zero data silos.
Executive Decision Systems
Board-ready reporting with automated delivery, mobile optimization, and embedded analytics. Metrics frameworks that make leadership meetings 10x faster.
Tableau & Multi-Platform BI
Not locked into one tool. Tableau, Looker Studio, Apache Superset — I build on the platform that fits your stack, not the one I prefer.
Automated Data Pipelines
Power Query M, Python ETL, and Power Automate workflows that eliminate manual reporting. Clients report 95% reduction in time spent on recurring reports.
Case Studies
Impact at Scale
Every engagement ships a system — not just a .pbix file.
Modernization
Enterprise Migration: Tableau → Power BI at Scale
Naturopathica
Los Angeles, USA
Migrated 20+ interconnected Tableau dashboards to Power BI for a distributed e-commerce retail company. Managed complex dependencies and zero-downtime transition without business disruption.
Executed phased rollout strategy, rebuilt dashboards with optimized data models, improved query performance significantly, and trained teams on new platform. Established foundation for future analytics expansion across the organization.
Human Resources
Workforce Analytics from Zero: Staffing & Operations Intelligence
Hirsch Law Group
Philadelphia, USA
Built first-ever centralized analytics system for professional services firm. Unified employee data, call center metrics, and marketing performance from scattered HR, operations, and campaign systems.
Designed and built complete data architecture covering headcount analysis, staffing gap forecasting, call center capacity planning, and marketing ROI. Leadership now answers critical questions: 'How many agents do we need?' Data-driven staffing decisions replaced guesswork.
Logistics & Supply Chain
Predictive Inventory Intelligence: 3-Source Integration & Forecasting
Uptime Ops
Miami, USA
Connected 3 disparate systems (Katana inventory, ShipHero & ShipStation shipping) for 3PL provider managing multi-location fulfillment. Created unified view answering: 'When do we run out of stock? How many units to reorder?'
Built 25+ DAX measures including Daily Ship Rate (3/5/7-day moving averages), Inventory Runway, Label Reorder forecasting. Eliminated manual Excel processes, created self-service Appsmith app for non-technical team updates. Automated reorder calculations prevent stockouts and excess inventory.
SaaS & Sales
Sales Intelligence Platform: Spreadsheets → Real-Time Decisions
Qarma
Denmark
Transformed B2B SaaS company from 3+ day manual Excel reporting to real-time Power BI dashboards. Integrated HubSpot CRM data with daily automated refresh, enabled sales and leadership teams to see pipeline, performance, and upsell opportunities instantly.
Reduced manual reporting from 10+ hours/week to under 2 hours (80%+ savings). Improved data accuracy 5x through automation. Enabled daily insights instead of weekly. Sales team hitting goals more consistently. Leadership and managers can act on insights immediately. Front-line team adoption high.
B2B Wholesale
Commercial Intelligence: Churn Prediction & Sales Opportunity Engine
Haydn
New Zealand
Built advanced analytics platform for wholesale company losing revenue visibility. Converted dormant ERP transaction data into commercial intelligence showing: Which customers at risk of churning? Where are untapped sales opportunities?
Designed star schema data model with 82+ DAX measures. Implemented customer health scoring algorithm (order frequency, revenue trends, product diversity, recency). Created opportunity engine that flags high-priority upsell/cross-sell leads with confidence ranking. Leadership now proactively identifies at-risk customers and quantifies revenue opportunities.
Methodology
How I Ship
No guesswork. A battle-tested process refined across 500+ dashboard builds.
Audit & Align
I reverse-engineer how your team actually makes decisions — not just what metrics they say they want. Stakeholder mapping, data source inventory, KPI framework design.
Architect
Star-schema data models, DAX calculation groups, and security roles — all planned before the first visual. The data model is the product; dashboards are just the interface.
Build & Iterate
Rapid prototyping with 48-hour feedback cycles. You see working dashboards in days, not weeks. Each iteration compounds signal and strips noise.
Deploy & Transfer
Workspace setup, scheduled refresh, RLS configuration, and documentation. Your team owns the system completely — I make myself replaceable by design.
Track Record
Numbers Don't Lie
Client Reviews
What They Say
After Delivery
I worked with Mukarram on exploring how our AI can enhance data analytics, and he was outstanding — sharp, collaborative, and consistently focused on impact. He's excellent at turning complex datasets into actionable insights and building clean, stakeholder-friendly Power BI dashboards. He also brings great curiosity and structured thinking, which made our AI + analytics work both productive and practical. Highly recommend Mukarram to any team that values data-driven decision-making.
I worked with Mukarram on a time series project, where he successfully identified outliers in the data. His technical skills were solid, and his ability to communicate findings clearly helped me understand the implications. I recommend Mukarram for his practical approach to data analysis.
Fantastic work! Despite the time zone differences, Mir managed to deliver the project on time. His expertise in Power BI and DAX formulas made a complex task look easy. Highly recommended.
Let's Talk
Your data has
answers. Let's find them.
Whether you need a single dashboard or a full analytics overhaul — book a free 30-minute consultation and I'll show you what's possible.
mir.ali@vizwise.com© 2026 Mukarram Ali · VizWise Analytics · Chicago, IL